SOVEREIGN MARQUES

Welcome to the Privacy Policy for Sovereign Marques. We respect your privacy and are committed to protecting your personal data. This policy informs you how we look after your personal data when you visit our showroom, use our website, or interact with us as a prospective or existing supercar buyer or seller.

 

This policy covers general data interactions. For details on how we handle vehicle financing, credit checks, and financial agreements, please refer to our separate Client Financial Data Privacy Policy.

 

 

Important Information and Who We Are

Sovereign Marques is the data controller and responsible for your personal data (referred to as 'we', 'us' or 'our' in this policy).

 

Contact Details

If you have any questions about this privacy policy or our privacy practices, please contact us:

• Full name of legal entity: Sovereign Marques Ltd

• Email address: info@sovereignmarques.co.uk

• Postal address: Vickers Drive North, Brooklands Business Park, Weybridge, Surrey KT13 0YU

 

The Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data: First name, last name, username, title, and proof of identity (e.g., driving licence for test drives).

• Contact Data: Billing address, delivery address, email address, and telephone numbers.

• Vehicle Data: Details of cars you currently own, part-exchange details, service history, and specific supercar preferences or build requirements.

• Technical Data: Internet protocol (IP) address, login data, browser type, and time zone setting when accessing our digital platforms.

• Usage Data: Information about how you use our website, products, and showroom services.

• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

• CCTV Images: Images captured of you when visiting our physical showroom premises for security purposes.

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How We Collect Your Personal Data

We use different methods to collect data from and about you including through:

• Direct Interactions: You give us your Identity, Contact, and Vehicle Data by filling in forms, corresponding with us by post, phone, email, or in person at our showroom.

• Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns.

• CCTV: Your image will be recorded on our secure closed-circuit television systems when you visit our physical showroom.

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How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Performance of a Contract: To process the sale, purchase, or sourcing of a vehicle.

• Legitimate Interests: For showroom security (CCTV), improving our inventory, and providing a bespoke, luxury customer experience.

• Comply with a Legal Obligation: To verify identities for test drives and anti-money laundering regulations.

 

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You will receive marketing communications from us if you have requested information or purchased a vehicle from us and you have not opted out of receiving that marketing.

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Disclosures of Your Personal Data

We may share your personal data with the parties set out below for the purposes set out in section 4 above:

• Service Providers: IT, system administration, and vehicle transport/logistics services.

• Professional Advisers: Lawyers, bankers, auditors, and insurers providing consultancy, banking, legal, insurance, and accounting services.

• HM Revenue & Customs, Regulators, and Other Authorities: UK authorities who require reporting of processing activities in certain circumstances (e.g., DVLA for vehicle registration).

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Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

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Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, and applicable legal requirements.

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Your Legal Rights

Under UK data protection laws, you have rights in relation to your personal data, including the right to:

• Request access to your personal data.

• Request correction of your personal data.

• Request erasure of your personal data.

• Object to processing of your personal data.

• Request restriction of processing your personal data.

• Request transfer of your personal data.

• Right to withdraw consent at any time.

 

If you wish to exercise any of these rights, please contact us using the details provided in Section 1. You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk).

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