The Technical SEO Audit is a diagnostic tool for your website’s performance, providing valuable insights and identifying areas that need improvement. The reason why technical SEO is so important is that, no matter how valuable the content on your website is, it won’t appear or rank highly in the SERPs if your site is not accessible to search engines. Our audits review all aspects of your site and detect any on-page elements that require optimisation. They also look at websites’ backlink profiles and the content that appears on sites. As well as ensuring sites are performing as well as possible for SEO, we analyse user experience. When they are done correctly, and the findings are acted upon, technical SEO audits can help to: - Make your website more visible in the SERPs. - Drive more traffic to your site. - Increase the conversion rate. - Enhance customer satisfaction.

On-Page SEO is focused on user experience and optimising page content for relevant keywords. Writing excellent website content means marrying compelling and relevant content for the user with rich keywords that are going to be found by search engines. The process of optimising on-page SEO involves: - Researching relevant keywords for your product, service, or blog topic that have strong search volume. - Ensuring the on-page content satisfies the user’s search query and intent. - Building internal links from page to page to create strong connections between content. - Balancing internal links with relevant and reputable outbound links. - Ensuring content on a page is organised well for users to read and structured correctly for search engines to understand.

Off-Page Optimisation is primarily focused on building links from authoritative and relevant sites. Link building has two primary benefits: driving traffic back to your website and more importantly, showing search engines that your website is reputable. Link building can include several different tactics, including attaining listings in directories, publishing content on other sites, answering questions on social or Q&A forums, and more. The link building process includes: - Researching valuable opportunities for link building outreach. - Prioritising opportunities based on time, effort, and expected return value. - Strategising outreach (such as email, submissions, forum discussion, etc.). - Tracking new inbound links that have been generated.

Local SEO ties into many of the above SEO tactics and is especially important for local or regional businesses as well as for businesses with brick-and-mortar locations. Improving local SEO aims at getting search exposure for your business in the locations you serve. For example, a local dentist may want to show up in search results in the geographic area that they serve. This stretches beyond simple search results, as it has become more important to rank well in maps results. Tactics for local SEO include: - Ensuring your organisation has listings in most of the prominent locations (especially Google). - Ensuring that your listings are consistent across all channels and sites. - Optimising your site and content using specific local keywords, like city or state names, where applicable. - Link building with relevant local directories, business organisations, and groups.

How long does it take to see results from SEO? Unfortunately, there is no perfect answer to that question. Some SEO strategies produce results within a few months, if not a few weeks. For others, especially in competitive industries, results can take several months, if not longer. If you are not seeing the results you expect, be patient and keep building up your authority through content that reflects your expertise. As your SEO firm works on boosting your search engine visibility, it is important to monitor the proper SEO performance metrics. At Distil Digital, we provide monthly reports to show the progress being made and how it is impacting your business. Remember, ranking higher is excellent, but if it is not driving additional business success, there may be other issues at play.