A PPC audit allows you to investigate your paid ad campaigns, allowing you to assess the performance of your current strategy and gather crucial data on where you can improve. As part of our PPC audit service we review all paid for activity including, search, display and remarketing across all major search engine channels (Google, Bing, Yahoo) and key social media accounts (Facebook, Twitter, Instagram, YouTube). We will provide insight into campaigns, ad groups and keyword performance and provide recommendations for improvement. With an in-depth PPC audit, we can develop data-backed recommendations for your pay-per-click strategy. Plus, they can ensure the health of your ad campaigns, verifying the setup and optimisation of your account, campaigns, and ad groups. Other areas your audit will evaluate include: - Competitor ads - Bid optimization - Assets such as images, landing pages, and ad copy - Tracking - And more Based on their research, we will develop a custom recommended PPC marketing strategy for your business.

Search ads get prominent placements on search engines, like Google and Bing, based on keywords that you have deemed relevant to your business or product. It allows you to bid for ad placement in a search engine’s sponsored links when users are searching terms that either exactly match or closely match your keywords. Essentially, it is a way to “buy” visits to your site.

Display ads are another type of PPC ad that relies on static images or animated images (GIFs) that can be displayed across Google's Display Network (GDN), made up of over 2 million websites, videos, and apps where your ads can appear. Display ads are a great opportunity to broadly increase brand awareness or retarget a very specific audience. Retargeting is a form of PPC that displays ads to people who have previously visited specific pages of your website.

Programmatic advertising is an automated way of buying ad space via ad exchanges. It is not an ad network, like Google Search Network and Google Display Network. With programmatic ads, publishers sell ad space on their websites to be bought programmatically. Using programmatic software, advertisers can enter automated bids to buy ad space to gain ad impressions.

PPC is also used on social media platforms like Facebook, Instagram, X, LinkedIn, and YouTube. These ads can be served in a multitude of ways including text, images, video, and slide shows with objectives like lead generation, brand awareness, or driving traffic to your website. Each platform offers detailed audience refinement to reach the exact personas of your ideal customer. With the installation of the Facebook Pixel or Linkedin Insights Tag on your site, there is also a great opportunity to retarget your website visitors on these platforms while they browse their social media feeds, keeping your brand at the forefront of their mind.