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Social Media Strategy Development
Social Media Strategy Development

Social Media Strategy Development

Crafting tailored strategies to align with your brand's goals, target audience, and industry trends.

Content Creation & Curation

Content Creation & Curation

Producing engaging and relevant content, including visuals, captions, and articles, to captivate your audience across platforms.

Community Engagement

Community Engagement & Management

Building relationships with your audience through proactive interactions, responding to enquiries, and fostering a vibrant online community.

Performance Analysis

Performance Analysis & Optimisation

Monitoring key metrics, analysing campaign performance, and implementing data-driven insights to continuously improve your social media presence and ROI.

Paid Advertising Campaigns

Paid Advertising Campaigns

Strategising, implementing, and optimising targeted advertising campaigns across various social media platforms to drive traffic, leads, and conversions.

Influencer Collaboration

Influencer Collaboration

Identifying and collaborating with influencers relevant to your niche to amplify brand reach and credibility.

Sarah-AboutMe.jpg

About Me

I'm a passionate and results-driven Certified Social Media Manager with twelve years of experience in developing and executing successful social media strategies for numerous  e-commerce brands, non-profit organisations, and SMB B2B companies.

 

My expertise lies in crafting compelling content, building engaged communities, and leveraging data analytics to optimise performance and achieve measurable results.

My mission and vision is to be a trusted partner who empowers businesses of all sizes to thrive in the digital age by crafting and executing impactful social media strategies that drive growth, build lasting relationships, and exceed expectations.

12
Years Of Professional
Working Experience
55
Succesful Brands Improved With Me
100%
Client Satisfaction Rate  
Employee

My Four Easy Steps To Generate Results

1

Initial Consultation

Let's kickstart our journey together with an initial consultation where we'll dive deep into your business goals, target audience, and current social media presence. This session will help me gain a comprehensive understanding of your brand's needs and aspirations.

2

Strategy Development

Next, I'll craft a customised social media strategy tailored to your unique objectives and audience preferences. Drawing upon industry insights and creative expertise, I'll outline a roadmap for enhancing your online presence, driving engagement, and achieving tangible results. 

3

Implementation 

Once the strategy is finalised and approved, it's time to put our plan into action! From content creation and curation to community engagement and advertising campaigns, I'll leverage various tactics to bring your brand's narrative to life across social media platforms.  

4

Ongoing Optimisation

Our partnership doesn't end with implementation – it's just the beginning! I'll continuously monitor and analyse key performance metrics, fine-tuning our strategies to maximise effectiveness and ensure we're always aligned with your evolving business objectives.    

How I Work
Case Studies

Case Studies

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Crisis Management Excellence

The Client

The Flavour Fusion Food Store Chain

 

The Challenge

Flavour Fusion faced serious issues with a viral negative review alleging food safety concerns, threatening brand reputation and customer trust.

 

The Solution 

Acted swiftly, devised crisis management plan, responded transparently with a commitment to addressing concerns, and implemented safety measures.

The Result

Mitigated negative impact, restored customer trust, and experienced gradual recovery in foot traffic and positive sentiment on social media.

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Rebranding Success

The Client

 Cherry Flip Clothing

 

The Challenge

Cherry Flip struggled to establish a cohesive online identity despite offering high-quality products, resulting in low engagement and brand recognition.

 

The Solution 

Conducted thorough analysis, devised a storytelling-focused strategy, revamped social media profiles, and implemented consistent content posting. 

The Result

Within three months, significant increase in engagement, follower growth, and website traffic, leading to higher brand recognition and increased sales.

CaseStudy-3.jpg

Content Creation & Curation

The Client

 Vitality Fitness Studio

 

The Challenge

Vitality Fitness struggled to produce engaging content that resonated with its audience, resulting in stagnant follower growth and limited interaction on social media platforms.

 

The Solution 

Conducted audience research to understand preferences and interests, created a content calendar with a mix of educational, motivational, and behind-the-scenes content, and curated user-generated content to foster community engagement. 

The Result

Tripled follower growth, increased post engagement by 70%, and established Vitality Fitness Studio as a go-to resource for fitness enthusiasts through compelling and varied content offerings.

Client Testimonials

Testimonials
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Yasmin M, Bella Mode

Having worked with InSyncSocial for a few years now I can’t recommend Sarah highly enough.

 

She has always listened to our goals and ideas, turning them into something we could only imagine.

 

Our social media presence is exactly what we wanted, the whole process is so smooth from start to finish, and so reasonably priced for the quality service you receive.

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Darren S, The Vintage Vault

Massive thank you to Sarah at InSyncSocial. We’ve been looking for a company that suited our needs, and after several trials and wasted years with other marketing companies we feel we have finally found someone that understands our family business values and ethics.

 

Our online presence and business has been growing day by day. Highly recommended!

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Suzie J, Juice Boost

InSyncSocial delivered a superb social media campaign that generated a significant uplift in our traffic on Facebook and Instagram in particular (due to our own emphasis on these platforms), and subsequent increase in sales.

 

I would not hesitate to use InSyncSocial again for other future campaigns. 

Pricing

Starter Package
£325 Per Month
  • No Contract - Cancel At Any Time

  • Initial Free Consultation

  • Free Set-Up

  • Basic Market Research

  • 2 Social Media Channels

  • 3 Posts Per Week - Per Channel

  • Social Media Page Branding

  • Business Page Optimisation

  • Caption Copywriting

  • Graphic Design

  • Publishing & Scheduling

  • Monthly Blog / Newsletter

  • Email Support

  • Number of Revisions - 3

  • Monthly Meeting

  • Monthly Report

  • Basic Monthly Strategy

Intermediate Package
£450 Per Month 
  • No Contract - Cancel At Any Time

  • Initial Free Consultation

  • Free Set-Up

  • Intermediate Market Research

  • 3 Social Media Channels

  • 5 Posts Per Week – Per Channel

  • Social Media Page Branding

  • Business Page Optimisation

  • Caption Copywriting

  • Graphic Design

  • Banner Design

  • Hashtag Benchmarking

  • 4 Custom GIF/Videos Per Month

  • 1 Explainer Video Per Month

  • Publishing & Scheduling

  • Fortnightly Blog / Newsletter

  • Email Support 

  • Phone Support

  • Number of Revisions – 5

  • Simple Community Management

  • Fortnightly Meetings

  • Detailed Monthly Report

  • Detailed Monthly Strategy

Advanced Package
£575 Per Month
  • No Contract - Cancel At Any Time

  • Initial Free Consultation

  • Free Set-Up

  • In-Depth Market Research

  • 4 Social Media Channels

  • 7 Posts Per Week – Per Channel

  • Slack Channel

  • Social Media Page Branding

  • Business Page Optimisation

  • Caption Copywriting

  • Graphic Design

  • Banner Design

  • Hashtag Benchmarking

  • Pixel Management

  • Chat Bots

  • 6 Custom GIF/Videos Per Month

  • 2 Explainer Videos Per Month

  • Publishing & Scheduling

  • Weekly Blog / Newsletter

  • Email Support 

  • Phone Support

  • Number of Revisions – Unlimited

  • Full Community Management

  • Campaign Management (Ads)

  • Weekly Meetings

  • Detailed Monthly Report

  • Advanced Monthly Strategy

FAQs

Frequently Asked Questions

Contact Me

Contact Me - Request A Free Consultation

For a professional, results driven Social Media service please fill in the form or email/phone me. 

InSyncSocial

25 York Lane

Edinburgh

EH1 3HY

0131 556 1033

07831 032559

insyncsocial@gmail.com

Mon - Fri 09.00-17.00

© Copyright

Contact

InSyncSocial

25 York Lane

Edinburgh

EH1 3HY

0131 556 1033

07831 032559

insyncsocial@gmail.com

Mon - Fri 09.00-17.00


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