Stornoway Isle of Lewis Outer Hebrides Scotland UK 07425 767360
Our Work
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Business & Professional Sites
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Brochure Websites
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In its simplest form, a brochure-style website is a digital version of a printed brochure. It displays the products or services a company provides, inviting customers to place an order or book a service.
Elements Of Brochure Websites
​Clear purpose. Simplified design and navigation. Simple user interaction. Number of pages usually range from 1 – 5. Products/Services image gallery page. About page. Contact page. Blog, if required. Testimonials/Other social proof, if required. Basic site functionality via plug-ins and extensions, if required. Basic social media integration, if required. Basic search engine optimisation (SEO). Mobile optimised. Security certificate.
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Small Business Websites
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A small-to-medium sized business website provides an online presence so that potential cutomers can learn about a company, its employees, products, services, and culture.
These types of sites are many and varied in both size and content. Their focus is on brand recognition, management and development, anticipating and providing for all of their customers' informational needs.
Similar to brochure-style websites these sites also tend to only display products and services, inviting customers to place an order or book a service, rather than sell to them directly online.
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Elements Of Small Business Websites
​Business appropriate design (based on who the target audience is). Well-organised navigation. Number of pages usually range from 5 - 20. Customised content management system, more lead-generation content. Extended number of Products/Services pages. Multimedia activity. About page. Contact page. Blog, if required. Testimonials/Other social proof, recommended. Advanced site functionality via plug-ins and extensions, if required. Basic social media integration, recommended. Mission, health & safety, statement/s, if required. Search engine optimised (SEO), basic on-page SEO. Mobile optimised. Security certificate. Analytics integration.
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Corporate Websites
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Corporate websites, in general, make up a broad category of websites united by the single goal of promoting a company as a whole, rather than focus on a single product or service. However, some companies do portray themselves as having product/service expertise, or being a market leader in a particular discipline or field.
Corporate sites contain detailed information promoting the visibility, reach, credibility, and capability of the business, often globally. Such sites serve not only as an indicator of the status of the company, but also as a public 'showcase' showing the degree of development of corporate style and culture.
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Elements Of Corporate Websites
Strong, professional branding. Highly-customised, logical information architecture design. Number of pages usually 20+. Highly customised content management system, lead-generation/data capture forms. Compelling content/ Professional copywriting. Greater use of multimedia and visuals. Strong calls-to-action (CTA's). About page. Contact page. Blog. Testimonials/Other social proof. Mission, environmental, human rights, equal opportunities, health & safety, statement/s. Advanced site functionality via plug-ins and extensions. High integration with social media platforms. Advanced search engine optimisation (SEO), on-page SEO via copywriting SEO. Mobile optimised. Security certificate. Analytics integration.
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Conversion & Sales-Driven Sites
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Landing Pages
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A landing page is a standalone web page, designed for a specific marketing purpose.The primary objective of the landing page is to be the only page that satisfies the visitor's informational needs with the intent to generate sales, sign-ups, leads, or whatever specific action the page is designed for.
Landing pages are customised to a specific campaign or offer and guide visitors towards a single call-to-action (CTA). They have unique design characteristics that make it easier for the visitor to perform the desired action. In short, landing pages are specifically designed for conversion.
There are five different types of landing page, each with their own characteristics :-
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Squeeze Landing Page – A lead capture/opt-in page to get personal details from a visitor in return for a 'benefit'.
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Long-Form Landing Page– A sales letter giving a detailed explanation of the product/service benefits.
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Click-Through Landing Page – A page that is focused on convincing a visitor to click-through to a sales conversion.
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Product/Service Details Landing Page – A page usually linked to a business website highlighting the benefits of a product/service.
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Video Landing Page – A page that includes a sales video encouraging a sales conversion.
Elements Of Landing Pages
Compelling main headline. Supporting headline. Unique value proposition. Hero image/video. Key benefits. Clear calls-to-action (CTA's). Testimonials/Other social proof. Reinforcement statement. Closing argument. Social media links. Mobile optimised. Search engine optimised (SEO). Security certificate. Analytics integration.
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Small Business Websites
A small-to-medium sized business website provides an online presence so that potential cutomers can learn about a company, its employees, products, services, and culture.
These types of sites are many and varied in both size and content. Their focus is on brand recognition, management and development, anticipating and providing for all of their customers' informational needs.
Similar to brochure-style websites these sites also tend to only display products and services, inviting customers to place an order or book a service, rather than sell to them directly online.
​
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Elements Of Small Business Websites:
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Business appropriate design (based on who the target audience is). Well-organised navigation. Number of pages usually range from 5 - 20. Customised content management system, more lead-generation content. Extended number of Products/Services pages. Multimedia activity. About page. Contact page. Blog, if required. Testimonials/Other social proof, recommended. Advanced site functionality via plug-ins and extensions, if required. Basic social media integration, recommended. Mission, health & safety, statement/s, if required. Search engine optimised (SEO), basic on-page SEO. Mobile optimised. Security certificate. Analytics integration.
​
.png)
Corporate Websites
Corporate websites, in general, make up a broad category of websites united by the single goal of promoting a company as a whole, rather than focus on a single product or service. However, some companies do portray themselves as having product/service expertise, or being a market leader in a particular discipline or field.
Corporate sites contain detailed information promoting the visibility, reach, credibility, and capability of the business, often globally. Such sites serve not only as an indicator of the status of the company, but also as a public 'showcase' showing the degree of development of corporate style and culture.
​
Elements Of A Brochure Style Website:
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Clear purpose. Simplified design and navigation. Simple user interaction. Number of pages usually range from 1 – 5. Products/Services image gallery page. About page. Contact page. Blog, if required. Testimonials/Other social proof, if required. Basic site functionality via plug-ins and extensions, if required. Basic social media integration, if required. Basic search engine optimisation (SEO). Mobile optimised. Security certificate.
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Small-To-Medium Sized Business Websites
In its simplest form, a brochure-style website is a digital version of a printed brochure. It displays the products or services a company provides, inviting customers to place an order or book a service.
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Project Name
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